REACHING NYS SOCIAL WORKERS AND BEYOND
Advertising with the National Association of Social Workers, New York State Chapter (NASW-NYS) is the best way to reach social workers throughout New York State and beyond. NYS is the second largest NASW Chapter in the nation. We connect with social workers, mental health clinicians and partners from all over the country. Whether you're interested in promoting your services, employment opportunities with social workers and other mental health clinicians, or want to reach NYS Chapter partners, NASW-NYS can connect you with the right audience. We accept advertisements for job opportunities, office space, volunteer and research opportunities, non-CEU events, and other social work related products and services.
WHAT WE OFFER
NASW-NYS offers multiple pathways to getting your advertisement in front of social workers and other allied mental health professionals. You can choose from direct email marketing, social media placement, website classifieds, mailing lists, and reduced rate packages. Our network includes over 55,000+ social workers who are waiting to hear from you.
Want to hit your targets through multiple advertising mediums? Our package deals will help you get your advertisement in front of mental health professionals combining all our options, and with a discount! Not seeing what you’re looking for? Email us at email@example.com and we will create one to meet your specific needs.
Advertiser of the Month – $1,000
A full sweep package creating the highest visibility and engagement with our social workers and partners available. This package includes both the CE Catalogue and Member Update Ads, 150 words for 60 days classifieds ad, a Social Media Blast, plus a banner advertisement on our main website landing page only available in this package. A combined reach of nearly 70,000+!
Halfway Package – $550
Grab the CE Catalogue, a Social Media Blast, and 80 words for 30 days classifieds ad for only $550. Purchased separately, this would be $695.
Job Center Package – $350
The Job Center Package is made specifically to promote social work employment opportunities. This includes a classified ad with 150 words for 60 days, a Social Media Blast, and one targeted email sent to members in the Division the position is available (only available in the job center package!).
Social media posts are more likely to be shared within networks, propelling your ad through word of mouth. A less expensive option to our mass email marketing, your post will be displayed where many social workers are already connecting with their peers and community. We have a combined social media following of over 15,500+ (as of 4/22). Need help creating an eye catching graphic? We’ve got you!
Social Media Blast – $250
One ad posted to our Facebook, Instagram, and LinkedIn accounts. This includes a 200 words or less ad, with link in bio to more information. Image must be PNG or JPEG. 1080px by 1080px (Square). Need help creating a graphic? We’ve got you! Choose from one of our social media ad templates for free.
With a wide range of rates, you can place an ad to NASW-NYS’s full email contact list of 55,000+ (as of 4/2022) once or multiple times a month. Your add will be placed in our next mass email within 5 business days or less after artwork confirmation.
CE Catalogue Ad – $420
Your ad will be included in two consecutive CE Catalogue emails sent to NASW-NYS’s full contact list of 50,000+. Both emails include a reminder sent to all contacts who did not open the initial email within 4 days. The NYS Chapter CE Catalogue is distributed on a bi-weekly basis. Ads must be submitted as JPEG or PNG images, 820 pixels wide by 312 pixels tall (same as a Facebook cover page banner).
Member Update Ad – $280
Your ad will be included in two consecutive each Member Updates sent to 6,500+ NASW-NYS members. The NYS Chapter Member Update is distributed on a bi-weekly basis. Ads must be submitted as JPEG or PNG images, 820 pixels wide by 312 pixels tall (same as a Facebook cover page banner).
The link to our classifieds section can be found in the footer of all emails, and is highlighted throughout the month in various social media and other marketing platforms. Social workers have come to rely on our classifieds as a resource when on the search for support, services, and the next step in their career. Let them know what you have to offer!
Classified ads are text-only and are available for posting in 30 day increments.
Word Count Guidelines:
- All words are counted (including “a,” “I,” and “the”). The “Text of Ad” area is the only area on the submission form that counts toward the word count.
- Anything with a space on either side is considered a word.
Example: “NASW-NYS Chapter” would be considered 2 words, while “NASW NYS Chapter” would be considered 3 words.
- It is recommended that you utilize the “Word Count” feature of Microsoft Word.
All advertising copy is subject to the publisher’s approval. NASW-NYS reserves the right to reject advertisements for any reason at any time. NASW-NYS is not liable if an advertisement is omitted for any reason. NASW-NYS is not able to review the factual bases for advertisements and is not responsible for any claims made in advertisements appearing in its publications. NASW-NYS cannot advertise any CE programs that are not under our Provider ID. It can take up to 10 business days for your advertisement to be placed.
Publication of an advertisement does not constitute endorsement or approval of contents of a book, point of view, standards of service or opinions presented therein; nor does NASW-NYS guarantee the accuracy of information given. Publication of an advertisement does not constitute endorsement or approval of contents of a book, point of view, standards of service or opinions presented therein; nor does NASW guarantee the accuracy of information given. Because of the commitment of NASW to non-discriminatory personnel practices, advertisers in NASW publications, by action of the National NASW Board of Directors, must affirm they are equal opportunity employers.
In the event that your advertisement has been rejected, you will be notified and issued a refund. All decisions are final.
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