Mastering Your Niche for Successful Practice
Wednesday, November 13, 2024
11:00am to 1:00pm ET
LIVE WEBINAR
Presenter: Charla Yearwood, LCSW
NASW-NYS Members: $30
NASW Other Chapter Member: $62.50
Non-Members: $75
NASW-NYS Student and Transitional Members: FREE
This workshop is approved for 2.0 continuing education credit hours for licensed social workers, licensed mental health counselors, licensed marriage and family therapists and licensed psychologists
Please ensure that you register and/or join on Zoom with the name you would like to appear on your certificate.
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Workshop Description
In this course, therapists will discover the keys to unlocking their therapeutic niche and leveraging it to build a thriving private practice. Together, we will explore our unique strengths and skills as clinicians. Through practical exercises, participants will learn how to define their ideal client, align their practice with their client’s needs, and develop targeted marking strategies.
The presenter, a group therapy practice owner, will share her personal experiences as a practice owner and how she has used her clinical niche to build her therapy practice. She will discuss some of the challenges and strategies for navigating the marketing aspect of private practice entrepreneurship.
Lastly, we will discuss ethical decision-making as we market support our niche and manage our businesses. We will review some key elements of our Code of Ethics and how these values should shape the strategies we use to build a private practice.
Learning Objectives
After the completion of this webinar, participants will be able to:
- Define their unique therapeutic niche
- Create and implement targeted marking strategies
- Apply ethical decision-making principles to their marketing practices
- Navigate the challenges of private practice entrepreneurship
This workshop is approved for 2.0 continuing education credit hours.
NASW-NYS is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed social workers (Provider ID #0014), licensed mental health counselors (Provider ID #MHC-0053), licensed marriage and family therapists (Provider ID #MFT-0037) and licensed psychologists (Provider ID #PSY-0088).
Charla Cannon Yearwood (she/her) is a licensed clinical social worker and the CEO of Connected in Community, an Indianapolis-based mental health practice that specializes in the integration of social justice values. Dedicated to anti-racist and liberatory approaches, Charla actively engages in projects and teaching related to anti-oppressive social work practice. Beyond her professional commitments, Charla, her husband, and their two children love car ride sing-alongs.
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| NASW-NYS Member | $30.00 |
| NASW Other Chapter Member (Including NYC) | $62.50 |
| Non-Member | $90.00 |
| NASW-NYS Student and Transitional Member | $0.00 |
Information for Certificates
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